Streaming Television - Digital distribution of Television Content

 Streaming Television


Streaming television is the digital distribution of television content, such as television shows and films, as streaming media delivered over the Internet. Streaming television stands in contrast to dedicated terrestrial television delivered by over-the-air aerial systems, cable television, and/or satellite television systems.

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The Hybrid Broadcast Broadband TV (HbbTV) consortium of industry companies (such as SES, Humax, Philips, and ANT Software) is currently promoting and establishing an open European standard for hybrid set-top boxes for the reception of broadcast and broadband digital television and multimedia applications with a single-user interface.


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BBC iPlayer originally incorporated peer-to-peer streaming, moved towards centralized distribution for their video streaming services. BBC executive Anthony Rose cited network performance as an important factor in the decision, as well as consumers being unhappy with their own network bandwidth being used for transmitting content to other viewers. Samsung TV has also announced their plans to provide streaming options including 3D Video on Demand through their Explore 3D service.

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Access control

Some streaming services incorporate digital rights management. The W3C made the controversial decision to adopt Encrypted Media Extensions due in large part to motivations to provide copy protection for streaming content. Sky Go has software that is provided by Microsoft to prevent content being copied

Usage

Internet television is common in most US households as of the mid-2010s. In a 2013 study by eMarketer, about one in four new televisions being sold is a smart TV.Within the same decade, rapid deployment of LTE cellular network and general availability of smartphones have increased popularity of the streaming services, and the corresponding apps on mobile devices. On August 18, 2022, Nielsen reported that for the first time, streaming viewership has surpassed cable.

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Considering the popularity of smart TVs, smartphones, and devices such as the Roku and Chromecast, much of the US public can watch television via the Internet. Internet-only channels are now established enough to feature some Emmy-nominated shows, such as Netflix's House of Cards. Many networks also distribute their shows the next day to streaming providers such as Hulu Some networks may use a proprietary system, such as the BBC utilizes their iPlayer format. This has resulted in bandwidth demands increasing to the point of causing issues for some networks. It was reported in February 2014 that Verizon is having issues coping with the demand placed on their network infrastructure. Until long-term bandwidth issues are worked out and regulation such at net neutrality Internet Televisions push to HDTV may start to hinder growth.

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Aereo was launched in March 2012 in New York City (and subsequently stopped from broadcasting in June 2014). It streamed network TV only to New York customers over the Internet. Broadcasters filed lawsuits against Aereo, because Aereo captured broadcast signals and streamed the content to Aereo's customers without paying broadcasters. In mid-July 2012, a federal judge sided with the Aereo start-up. Aereo planned to expand to every major metropolitan area by the end of 2013. The Supreme Court ruled against Aereo June 24, 2014.



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